New Alliance, Same Great Service

 Article written by John DeMers

When Cherry Wolfarth started thinking about associating with Martha Beaudry of Beaudry Properties, her only real concern was losing the market clout she’d enjoyed throughout her career by working with and for large real estate companies. Discussing the matter with longtime clients and fellow agents, however, the concern turned out to be no concern at all.

“At first I thought some people might be bothered,” says Wolfarth, who comes onboard with Beaudry after ten years with Prudential Gary Greene and then five with Keller Williams. “But I’ve found that being with a small agency is either a non-issue or, in some places, considered a plus. With a small firm, as a client, you can get much more personal attention.”

Wolfarth’s findings make a lot of sense to Martha Beaudry, who has tried to keep her business small, strategic and personal since her entry into real estate in 2004. Beaudry found herself naturally directing her focus to enthusiasm, drive and creativity, earning a high degree of loyalty  from clients by helping them to achieve their real estate goals. Though she has a background in global consulting as well as computer technology and training, she discovered her most significant business opportunities in one of Houston’s true fascinations – real estate.

“I knew Cherry for a long time, and we knew that both of us were in real estate,” she says. “There’s just this great energy between us right now. It is so exciting. I think we can remove a lot of the distance between the large companies and the people actually buying and selling their homes, which should make for a far more satisfying experience.  Since Cherry's business is built upon relationships, this merger seems like a natural fit.”

  

Wolfarth has enjoyed success in several careers before real estate – including music (as a percussionist), home remodeling and even occupational therapy at an in-patient psychiatric ward. “Those last two definitely prepared me for this crazy business,” she laughs. Along the way, she has developed an impressive set of “people skills,” which she has put to work doing new construction as well as remodeling and renovation, serving for several years as a public radio programmer and also operating her own DJ service called Soundscapes. She is a resident of the Oak Forest area, having designed and built a home there in 2011.  She loves dogs, dancing, travel and Jazzercize.

During her time with Keller Williams, Wolfarth was one of the top ten agents of more than 350. She was the recipient of the Keller Williams Gold Medal, 2009-2012, and was the top producer and top sales agent while at the Prudential Gary Greene Garden Oaks office 2003-2008, as well as the top lister for 2005, 2006 and 2008.

Cherry Wolfarth is a Florida native whose childhood was divided between Great Britain and Illinois, relocating to Texas in 1976. Born in New Mexico, Martha Beaudry came to Texas when she was only 2.  She made it to Houston in 1974 and has lived Inside the Loop since 1994.